Who would be the audience for your media product?
This is a picture of our typical target audience. We based a film on something we ourselves would want to watch, therefore we also fall into our target audience. The age range for our targeted demographic is 14-18 years old, although arguably we should be targeting it towards the 30+ age group as they are the group who are more likely to have the most money to spend on media products. But young teenagers are limited to things we can do, so may spend more time and money on dvds and going to the cinema. We also spend more time on smartphones and laptops, making advertising very easily accessible.
For 14-18 year olds, the two-step flow is more fluent as it is a very social age range. They will converse about films they have watched and their opinions on them. Many 14-18 year olds watch films to relax and unwind.
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